National Beef Ambassador Program
For Immediate Release: September 19, 2013
Contact: Sarah J. Bohnenkamp, 303-850-3440;
sbohnenkamp@ancw.org

Watch the National Beef Ambassador Program Competition LIVE!

The beef industry’s premier youth leadership competition will have its online debut Sept. 28,
broadcasting live from Springdale, Ark.


The National Beef Ambassador Program, which is funded in part by the Beef Checkoff, will stream its
national competition live for the first time. The entire beef cattle community is welcomed to see some
of its brightest stars compete for a chance to become the industry’s top youth spokespeople in 2014.
To view the contest live, visit www.ihigh.com/nbap on Sept. 28. Mobile applications are available.

"We know not everybody can join us here in Arkansas to experience the contests, so we wanted to bring
the contest to all of the dedicated cattlemen and women we represent." program director Sarah J.
Bohnenkamp said. "Now, they can tune in to see the rising stars of the beef industry and see the youth
we have representing them across the nation."

The media interview portion of the contest will be broadcast between 10 a.m. and 5 p.m., EST, Sept. 28,
featuring the 34 senior and junior contestants answering questions about the beef industry's
environmental impact, the role red meat plays in a healthy diet, antibiotic and hormone use on farms
and ranches and more. The live stream will be hosted by the 2013 National Beef Ambassador Team, who
will recount their year of travels across the nation to represent the beef industry and interview contest
judges, past ambassadors, current contestants and more.

That evening at 6:45 p.m., viewers can tune back in for the opening of the star-studded Awards
Ceremony. American National Cattlewomen President Barbara Jackson, National Cattlemen's Beef
Association President Scott George and Cattlemen's Beef Board Chairman Weldon Wynn will each share
insights, followed by keynote speakers Butch Calhoun, the Arkansas Secretary of Agriculture, and
Yvonne Thaxton. Winners of the National Beef Ambassador contest will be broadcast live around 9:00
p.m.

A total of 23 states will be represented at the competition this year, with 22 senior and 12 junior
contestants. Competitors qualify for the event after winning their state contest.
The iHigh streaming technology is the same platform used to live broadcast the 2013 National FFA
Convention, and has been sponsored by Alltech.

Follow the National Beef Ambassadors on Twitter at @beefambassador and visit
www.nationalbeefambassador.org for more information.

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The National Beef Ambassador Program is funded in part by The Beef Checkoff Program (www.MyBeefCheckoff.com). The Beef Checkoff was established as part of the 1985 Farm Bill and assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.

The American National CattleWomen, Inc., is one of the longest-standing cattle women organizations, established in 1952 as a national, nonprofit organization. It is a voice for women who share a passion for the U.S. beef industry, promoting and supporting the industry while encouraging women involved in beef and related agribusiness.
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