For Immediate Release: September 29, 2014
Contact: Sarah J. Bohnenkamp, 303-850-3440; email@example.com
2015 NATIONAL BEEF AMBASSADORS SELECTED
30 of the nation’s best beef industry youth spokespersons competed.
Rachel Purdy (Wyoming), Will Pohlman (Arkansas), Alicia Smith (Texas), Kalyn McKibben (Oklahoma), Demi Snider (Ohio) were chosen as the 2015 National Beef Ambassador Team at the annual National Beef Ambassador competition, which is funded in part by the Beef Checkoff and managed by the American National CattleWomen, Inc, contractor to the beef checkoff.
20 senior contestants ages 17-21, were judged in the areas of consumer promotion, education and outreach strategy, media interview technique and issues response at the event held in Denver.
Contestants from throughout the country vied for a place on this elite team of agriculture advocates and $5,000 in cash prizes sponsored exclusively by Farm Credit. Additionally five educational scholarships totaling $5,000 were given by the American National CattleWomen Foundation, Inc. and Monsanto.
This year’s contest also hosted a junior competition for youth beef industry advocates ages 12-16. 10 passionate contestants vied for cash prizes, competing in three judged categories: consumer promotion, media interview technique and issues response. The first place winner was Phillip Saunders (Virginia). The second place winner was Bret Lee (Louisiana), and the third place winner was Abbey Schiefelbein (Minnesota). They all took home checks sponsored exclusively by Farm Credit for their top scores.
While preparing for this national beef promotion and education competition, youth across the nation learn about beef and the beef industry with support from state CattleWomen and Cattlemen’s associations and state beef councils. The preparation highlights industry issues of current consumer interest. Winners of the state competitions compete at the national level where they receive additional training. After the event, the youth ambassadors speak to industry issues and misconceptions and educate their peers and meal-time decision makers about beef nutrition, cattle care, safety and more during consumer events, in the classroom and online.
Follow the National Beef Ambassadors on Twitter at @beefambassador and visit www.nationalbeefambassador.org or www.ancw.org for more information.
The National Beef Ambassador Program is funded in part by The Beef Checkoff Program (www.MyBeefCheckoff.com). The Beef Checkoff was established as part of the 1985 Farm Bill and assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen’s Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
The American National CattleWomen, Inc., is one of the longest-standing cattle women organizations, established in 1952 as a national, nonprofit organization. It is a voice for women who share a passion for the U.S. beef industry, promoting and supporting the industry while encouraging women involved in beef and related agribusiness.