Where in the World are the National Beef Ambassadors Now?

Boston Marathon Promotion

During the three days leading up to the grueling 26.2-mile run, beef checkoff representatives were making sure runners were well equipped with the beef nutrition message at the Sports & Fitness Expo. Boston Marathon runners came to the Expo to pick up their numbers and registration packets -- an appropriate venue for beef and an opportunity to speak to the country’s and world’s most elite runners about lean beef as fuel for active bodies.

Efforts to spread the message about the benefits of lean beef really hit home with this active consumer audience. Comments included ‘I was a vegetarian – up until an hour ago!’, ‘You just saved a runner’s body.’ and ‘I learned so much and feel much more confident about eating beef.’

Checkoff-funded National Beef Ambassadors Jennifer Rassler and Michelle Wiggley served samples and interacted with booth visitors. They worked with representatives from the checkoff-funded Northeast Beef Promotion Initiative.

Running for team BEEF with steak-adorned jerseys were Ford Drummond, 3rd generation cow/calf and stocker operator of Oklahoma. Michelle Baade, Colorado. and Lucinda Harnish, Penn. Harnish remarked, “Team ZIP (Zinc, Iron, Protein) received a lot of positive feedback from spectators and words of encouragement along the way. Other runners complimented me on the jersey and my husband, Brad, also wore a Team ZIP jersey as he cycled along the course, providing some additional exposure for our beef nutrition message.” Harnish plans to wear her ZIP jersey again this summer at other running events to help promote beef